Services Directory Listing Rates
ABA Bank Marketing

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Click Here to view the Services Directory from the current issue of ABA Bank Marketing magazine.

Each issue of ABA Bank Marketing contains a Services Directory - a low-cost way to inform marketing executives about your products and services. As little as one $175 payment provides a full year of coverage in the print editions of ABA Bank Marketing magazine and exposure on this website. Listings can begin at any time during the year and appear online and in the print editions of the magazine for a 12 month period.

2012 LISTING RATES (NET)

LINES

1 - 5 lines          $175 per line          Example: $525 would cover the cost of a 3 line listing for 10
                                                     issues. (3 x $175 - $525)
 
line 6+              $150 per line           Example: An 8 line listing would be priced as follows:
                                                     5 lines x $175 plus 3 lines X $150 = $1325.00

CROSS REFERENCES

1 line                $150 per line            A cross reference lists your firm name and refers the reader to
                                                      the directory heading containing complete information about
                                                      your firm.

Example:          BRANDING
                        Acme Marketing Services (See Advertising Agencies & Services)

LOGOS            B&W                       $600
                        Color                       $800
 
TO RECEIVE A COST QUOTATION,
 fax or e-mail a draft of your listing text to:
 
Laura Henkes
Telephone: (773) 481-2140
Fax: (773) 481-2103
Email: phlmh@hotmail.com

 
MATERIALS NEEDED FOR LOGOS

Corporate logos must be in one of the following electronic formats:

  • EPSF (encapsulated postscript files)
  • JPEG
  • TIFF

Logos may be e-mailed to lprice@aba.com.
 

SAMPLE DIRECTORY HEADINGS

You may select from this suggested list or create a new heading at no extra charge:

Advertising / Agencies
Apparel
Badges & Nametags
Bank Cards & Services
Branch Design
Branding
Calendars
Call Centers
Check Printers / Stationers
Communications Consulting
 
Compliance Training
Computer Software / Processing
Corporate Communications
Corporate Image / Identity
Corporate Reputation
CRA Compliance
Credit Training
CRM-Datamart
Crowd Control / Teller Lines
Customer Profiling
 
Customer Retention / Satisfaction
Customer Value Creation
Database Development / Updating
Database Marketing
Decision Support
Design / Build
Direct Marketing
E-Business Strategy
Electronic Banking Services
Employee Incentive / Recognition Programs
 
Employee Retention
Employee Reward / Recognition Programs
401(k) Marketing and Educational Materials
Financial Services
Focus Groups
GIS Applications
Information Services
Insurance Products / Services
Internet / Interactive Services
Internet Payment Processing
Investment Products/ Services
Lead Generation
Lending
Literature Displays
Loan &  Deposit Origination Software
Loan Application Solicitation
Management Consulting
Market Research
Marketing Strategies
MCIF
Merchandising
 
Mutual Funds
Mystery Shoppers
Name Change / Acquisition
New Account Acquisitions
Newsletter / Brochures
Outsourcing
Performance Management
Predictive Modeling
Premium / Incentive Services
Product Development
 
Public Relations
Publishers
Relationship Management
Relationship Marketing
Retail Delivery
Sales Culture Development
Sales Management
Sales Promotion
Sales Tracking
Sales Training
 
Service Quality
Signage
Site Selection
Strategic Planning
Supermarket Banking
Surveys
Target Marketing
Telemarketing
Training
Value-Added Packages
Vehicle Balloon Loan

 Back to ABA Bank Marketing

Questions? Please contact Larry Price for more information.